It's RumbaTime at the opening of the first S.A. Elite store in the nation at the Cherry Creek Shopping Center in Denver. Sports Authority's new and exclusive small-store concept will offer a unique and exclusive assortment of high-end performance apparel, footwear, and accessories from premier brands from around the world such as Nike, Under Armour, Adidas, North Face, and of course RumbaTime! Look for us in many more Sports Authority stores come September...